Beyond The Whiteboard Privacy Policy

Last Updated: October 1, 2021

This Privacy Policy ("Policy") describes the policies and practices of BTWB, LLC, a California limited liability company ("we" or "us") as to the collection, use and disclosure of information that we collect from you when you visit, access, use or download our (1) website(s) located at, and (such websites collectively the "Website") and/or (2) mobile software applications on the Android and iOS platforms, made available to the public under the names Beyond The Whiteboard and btwb. Together, this Policy refers to these mobile apps and our Website as the "Service"). By visiting, accessing, using, downloading or creating an account with the Service, you agree to be bound by our Mobile Application and Website User Agreement. We will not use or share your Collected Information (as defined below) with anyone except as described in this Policy.

The Purpose of the Policy

We take your privacy seriously. We provide this Policy so that you understand how we treat the information that you provide us as you use the Service ("Collected Information").

This Policy applies only to information collected via the Service. It may not apply to information that we may collect offline (for example, via phone calls). We reserve the right to change this Policy at any time. Any material changes, modifications, additions or deletions will be effective immediately as soon as we give you notice of them, which we may do by means including but not limited to issuing an email to the email address listed by registered users and/or posting the revised Policy on this page. It is your responsibility to review this Policy periodically and to be aware of any modifications. Your continued use of the Service after any modification means that you acknowledge the change and consent to the practices that we disclose in the Policy.

How We Collect Information

We collect information in these ways:

  • User-Provided Information. We ask users to manually provide us with their name, email address and other contact information, social media links, free-form information about themselves, birthdate and gender information, and credit-card payment information when they create an account. They also have the option to upload a photo of themselves to appear in the Service. At other times during your use of the Service, we may also give you the opportunity to provide us with other information.
  • Automatically Collected Information. When you use the Service, we may automatically collect or generate information including but not limited to the Internet Protocol ("IP") address of your computer; web pages that you access within the Service; geographic information; a unique user ID; the type of browser, device or operating system you use; the version of our software that you are using; referring services or websites; search information; and usage and browsing information.

We refer to all of the information described in this section as "Collected Information."

How We Use Collected Information

We use Collected Information to deliver services to you, and for communicating with you about the Service. We will never use your personally identifiable information for our own purposes, except as expressly described in this Policy or in our Mobile Application and Website User Agreement. If we use your email address to communicate with you (with the exception of transactional emails regarding your use of the Service), we will provide you with the option to unsubscribe or opt out of future emails.

How We Disclose Collected Information to Others

We will not sell, rent, license or disclose Collected Information to anyone, except:

  1. to Partners (as defined in our Mobile Application and Website User Agreement);
  2. where necessary for us to work with other third-party companies that we use to provide the Service ("Third-Party Services," detailed below);
  3. in response to a court order or where required by law;
  4. to investigate suspected fraud, harassment or illegal conduct, or suspected violations of our Mobile Application and Website User Agreement; or
  5. to disclose to another company in the course of a business acquisition, merger or sale of assets.

Pursuant to our agreement with CrossFit, Inc., a Delaware corporation ("CrossFit"), we may also share some of your Collected Information with CrossFit without separate prior notice to you. If we do so, we will only share your Collected Information in anonymized form (i.e. in a way that does not allow CrossFit or any other person or organization to determine your personal identity) and we will not share any of your financial payment information. CrossFit may (by itself or together with us) publish reports about the behavior of our users based on the information that we may share with CrossFit. Any such reports would not be able to identify any particular one of our members personally (by name or otherwise) because of our policy against sharing non-anonymized information with CrossFit or any other third party.

Third-Party Services

We use various third-party services ("Third-Party Services") to operate the Service. These include Airbrake, Amazon Web Services, Campaign Monitor, EngineYard, Google Analytics, Google Firebase, Facebook API, Freshdesk, Highrise, New Relic, Postmark, Stripe, SurveyMonkey and Twitter API, and may include others in the future. Third-Party Services also include CrossFit and our Partners, as described above.

Third-Party Services will handle Collected Information pursuant to their own privacy and security policies. By using our Service, you consent to our providing Collected Information with Third-Party Services to be used in accordance with their own privacy and security policies as they exist today and as they may change in the future.

Some Third-Party Services, including Google, may use location information and other Collected Information to serve advertisements to consumers on other websites. For more information about how Google’s services use your Collected Information, see "How Google uses information from sites or apps that use our services."


The security of your Collected Information is very important to us. We use reasonable efforts to protect it from unauthorized access, but we cannot guarantee that your Collected Information will be free from unauthorized access by third parties such as hackers. By using the Service, you (a) consent to our using your Collected Information as described in this Policy notwithstanding this risk; (b) waive any claims against us relating to the interception, use or disclosure of Confidential Information by third parties unauthorized by us; and (c) agree to notify us promptly if you suspect any unauthorized usage of Confidential Information.

For more information on protecting your privacy, please visit


To access or use the Service, you must be at least 18 years old (or be a parent or legal guardian of a person at least 13 years old, consenting to our Mobile Application and Website User Agreement and the policies described in this Policy on that person's behalf) and have the requisite power and authority to understand and consent to the practices described in this Policy.

Your Rights With Respect to Collected Information

To update, edit or delete the Collected Information that we keep, please simply email

Cookies and other storage technologies

When you use the Service, we or our Third-Party Services (including Facebook) may use tools to collect information about how you use it. These tools may include cookies, web beacons or other storage technologies that store users’ IDs or passwords to personalize web pages that they see and provide website analytics. We may also use these tools in advertising the Service. You are welcome to opt out of our use of these tools with you, and you can learn more about how do to so at the Digital Advertising Alliance's Webchoices page, European Advertising Standards Alliance (EASA)'s Framework and the Network Advertising Initiative's Consumer Opt Out page.

No Rights of Third Parties

This Policy does not create rights enforceable by third parties, nor does it require disclosure of any information relating to users of the Service.

Limitation of Warranties

We make no representations, warranties or promises about the security of Collected Information except as stated expressly in this Policy or where required by law.

For More Information

Please direct any questions about this Policy to